John Bartold • July 24th, 2014
For more than 25 years I’ve been seeking to understand why people are ‘loyal’ to a brand and what brands can do to increase the loyalty of consumers. I’ve read countless articles including academic papers, leading business publications, books and research studies on the subject; explored the fields of neuroscience, psychology, sociology and history to gain a comprehensive understanding of what triggers or attributes make people genuinely ‘loyal’.  
Jennifer Wiese • July 17th, 2014
The number of touch points in the customer journey is constantly increasing. At every stage of the marketing funnel, there always seems to be a new way to reach and connect with consumers. 
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