Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
This week's post was contributed by SolutionSet CEO, Tim Ross.
After steadily investing in social media strategies—including some 1,200-odd Facebook pages—the financial services industry dramatically reduced its social investments in 2012. While more than 20% of financial services institutions were investing in social at the end of 2011, as the first quarter of 2012 drew to a close that number plummeted to just 6%. This sudden drop was largely due to major public scrutiny of banks for everything from new fees to fraudulent actions, such as the UK’s Libor scandal.
This week’s post was contributed by Dave Edington, Epsilon’s SVP of Client Services, Insurance.
The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies.
This week's post was contributed by Mike Lund, VP of Sales for Epsilon's Online Solutions.
Just as offline marketing has evolved to become audience-centric with print capabilities now enabling true 1:1 efforts, online marketing has evolved into a real-time, always-on environment. What started out as contextual targeting (display ads purchased on specific sites based on content) eventually gave way to behavioral, where online click-based activity was used to target audiences based on their online behavior.
This week's post was contributed by SolutionSet CEO, Tim Ross.
In the past, Consumer Packaged Goods (CPG) brands focused the bulk of their marketing efforts on in-store promotions and coupons. When they began to use digital channels to reach customers, CPG companies tended to cling to similar strategies, simply making them slightly more digital—coupons on a brand’s website or a push alert to consumers’ phones about a two-for-one offer.
As a marketer, you know the importance of communicating a compelling story about a product or service. You understand the competitive landscape, realize the need to appeal to a decision maker and know the importance of quantifying results.
Crafting a winning marketing resume that will catch the attention of hiring managers and help you get your foot in the door is no different. It’s about marketing yourself.
Last week, Ad Age released their 69th Annual Agency Report, which ranked Epsilon the #1 Agency from All Disciplines in the U.S. for the second year in a row. Epsilon also took the #1 spots for World CRM/Direct Marketing Network and U.S. CRM/Direct Marketing Network and the #2 spot for U.S. Digital Agency Network.
This week’s post was contributed by Epsilon’s VP, Strategy—Travel/Hospitality and Sports, Carolyn Corda.
Consumers are demanding value for their dollar when it comes to spending on leisure. In making purchase decisions, they’re increasingly turning to review sites and social media outlets—relying on ‘earned’ information rather than the traditional ‘owned’ media.
In February we shared the Australian findings of Epsilon International’s 2013 Consumer Loyalty Study. In addition to the Australian series, we have now completed and released findings from Japan, China and India.
According to Nielsen, 45% of marketers advertise on social networking sites. Another 23% plan to begin advertising on social sites within 12 months—and with just cause.
Getting attention and contributions from donors is a challenging feat for not-for-profit (NFP) organizations in an age where there are more organizations and more causes than ever before. For over 40 years, Epsilon has helped NFPs create compelling marketing strategies that build connections and acquire and retain donors. The case study below is one such example.