Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Social media is a marketing tactic. As such it requires forethought, strategy, metrics and integration.
“Should old acquaintance be forgot/and never brought to mind?” The author of “Auld Lang Syne” (commonly played after watching the ball drop of New Year’s Eve) clearly wasn’t a marketer.
The holiday season is the most lucrative time of year for many retailers. The fourth quarter is when many brands boast high in-store and online traffic and strong sales.
Know your customers. This is Marketing 101. In the retail space, identifying customers based on transactions is critical. But retailers often don’t have the processes in place to follow-up or leverage all of their information.
This week’s post is contributed by Epsilon’s Analytic Consultant, Jennifer Wiese.
This week Epsilon and the Email Institute released the Q3 2012 Email Trends and Benchmarks report, which analyzed billions of emails and email addresses to identify industry-wide and category-specific trends.
Our annual consumer channel preference study looks to explore how consumers want to be reached and which channels resonate the most. This year we delved deeper into mobile vs. non-mobile consumers and the findings may surprise you.
How often do you thank your customers? This time of year many of us reflect and give thanks. Likewise, brands should demonstrate their appreciation of customers today and all year long.
This week Epsilon’s Email Institute released the Fall 2012 Email Gallery Look Book, which features 20 brands handpicked by our email marketing experts that showcase the best in email marketing design, copy and strategy.
I recently attended Loyalty World 2012 in Las Vegas. Now in its third year, Loyalty World continues to gain traction and produce in-depth and innovative conversations around the state of loyalty marketing.