Much has been said and written about Gmail tabs, which rolled out in May of this year. This week we released a study that contradicts many of those reports. While mobile and seasonality play a huge role in the deciphering of this complex story, a few things are clear.
As marketers, we can all agree that it doesn’t make sense to continue exhausting valuable marketing dollars on efforts that use “off the shelf” segmentation methods—especially when it comes to identifying your most valuable customers. So, as an insurance marketer, how do you focus on prospects that will generate the required long-term value needed today?
Rather than looking exclusively at response, conversion and CPA metrics, insurers must begin integrating Lifetime Value (LTV) into their targeted marketing programs.
The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience.
As our associates in the U.S. prepare for the Thanksgiving holiday, we wanted to take a moment to thank all of our loyal followers. We’re thankful for your readership and sincerely hope our blog is a valuable resource for you and your teams.
Below are our top five blog posts so far this year, as measured by the number of page views. If you haven’t read them yet, please do.
Click-through rates and impressions are the two most common ways online marketers and advertisers measure their online campaigns. This isn't necessarily because of their effectiveness, but because they're among the few available. Here's how you can use data to move beyond these metics.
Recovering from a sharp decline during the worst of the Great Recession, the U.S. Travel Association projects steady growth in the number of trips taken and the total amount of money spent on travel through 2016. However, membership growth in travel and hospitality programs has slipped from 46% in 2010 to 44% in 2012. So where’s the disconnect?
Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalized, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels.
While proper targeting techniques are critical to the process, utilizing response data is equally important. This will help you to determine how, when and with what content you’ll next contact them.
While acquiring new customers is always top of mind for marketers, existing assets shouldn't be overlooked. Many marketers have lapsed or inactive segments in their housefiles. Here's an example of how to re-engage them.
This week Forrester Research, Inc. released “The Forrester Wave™: Loyalty Service Providers, Q4 2013” report, which recognized Epsilon as a leader in the Loyalty Program Service Provider Category. The report identified the eight most significant customer loyalty service providers to evaluate in their 61-criteria evolution of the category.
This week Epsilon was a proud sponsor and exhibitor at Loyalty World 2013 in Las Vegas. Geared towards CMOs, CEOs and leadership from marketing, loyalty, branding, customer experience and customer engagement departments, Loyalty World gave our Agility Loyalty team the opportunity to discuss trends and concerns in the market from leading U.S. brands.