Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
This week’s post is contributed by Epsilon’s Analytic Consultant, Jennifer Wiese.
This week Epsilon and the Email Institute released the Q3 2012 Email Trends and Benchmarks report, which analyzed billions of emails and email addresses to identify industry-wide and category-specific trends.
Our annual consumer channel preference study looks to explore how consumers want to be reached and which channels resonate the most. This year we delved deeper into mobile vs. non-mobile consumers and the findings may surprise you.
How often do you thank your customers? This time of year many of us reflect and give thanks. Likewise, brands should demonstrate their appreciation of customers today and all year long.
This week Epsilon’s Email Institute released the Fall 2012 Email Gallery Look Book, which features 20 brands handpicked by our email marketing experts that showcase the best in email marketing design, copy and strategy.
I recently attended Loyalty World 2012 in Las Vegas. Now in its third year, Loyalty World continues to gain traction and produce in-depth and innovative conversations around the state of loyalty marketing.
This week’s post is contributed by Epsilon’s Vice President of Client Services, Dino Michetti.
Big data presents a tremendous opportunity for marketers to better understand our customers and how they interact with brands across multiple channels. This would be incredibly powerful if organizations were ready to embrace the new marketing evolution—or revolution, depending on how you look at it.
The challenges are multifaceted, as you can see below. The overarching goal is to break down these barriers and embrace the change ahead of the wave.
The ways in which consumers interact with brands, research products and make purchases has changed in recent years because consumers have become more empowered, technically savvy and, let’s face it, demanding. Retail marketers who are responsible for engaging consumers in this highly fragmented and rapidly changing market have their work cut out for them.
DMA 2012 has come to an end in Las Vegas. With a goal of bringing together the concepts of big data, customer engagement and marketing accountability, the Direct Marketing Association went above and beyond.
The open source framework Apache Hadoop has traditionally been used for batch oriented processing of very large data sets in a distributed environment, primarily in the context of analytics. As brands begin to focus more on how to reign in and leverage the vast data assets available today for real-time decisioning, we anticipate significant impact and growth of “Big Data In Motion”. The “in motion” represents real-time information flow for handling extremely large streams of data present in a wide variety of businesses, including capital markets, healthcare, energy and social media.