Navigating the digital marketing landscape has never been more daunting. The social and mobile revolutions are in the rear view mirror, Big Data has enabled a world of possibilities and digital marketing teams are trying to figure out how to best organize themselves for success. You can feel the potential just waiting to be unlocked and enabled.
The 8th Annual Bridge to Integrated Marketing & Fundraising Conference kicked off at National Harbor, Maryland yesterday. This year’s program was designed to help nonprofits drive innovation and connect with their ideal audience—and so far this is being achieved.
AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift.
We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance.
Half of marketers today don’t know who their best customers are. This may be the result of a number of obstacles including: data capture at point-of-sale challenges, siloed databases or lack of adequate analytic resources to mine data and make it actionable.
This week's post was contriubted by SolutionSet CEO, Tim Ross.
After steadily investing in social media strategies—including some 1,200-odd Facebook pages—the financial services industry dramatically reduced its social investmentsin 2012. While more than 20% of financial services institutions were investing in social at the end of 2011, as the first quarter of 2012 drew to a close that number plummeted to just 6%. This sudden drop was largely due to major public scrutiny of banks for everything from new fees to fraudulent actions, such as the UK’s Libor scandal.
This week’s post was contributed by Dave Edington, Epsilon’s SVP of Client Services, Insurance.
The insurance industry is undergoing a monumental shift. In an environment of intense competition and digital disruption, companies are looking for growth by satisfying customer demands with more sophisticated marketing strategies.
This week's post was contributed by Mike Lund, VP of Sales for Epsilon's Online Solutions.
Just as offline marketing has evolved to become audience-centric with print capabilities now enabling true 1:1 efforts, online marketing has evolved into a real-time, always-on environment. What started out as contextual targeting (display ads purchased on specific sites based on content) eventually gave way to behavioral, where online click-based activity was used to target audiences based on their online behavior.