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Email

The Truth About Gmail Tabs

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The Truth About Gmail Tabs
Quinn Jalli • December 12th, 2013

Much has been said and written about Gmail tabs, which rolled out in May of this year. This week we released a study that contradicts many of those reports. 

Much has been said and written about Gmail tabs, which rolled out in May of this year. This week we released a study that contradicts many of those reports. While mobile and seasonality play a huge role in the deciphering of this complex story, a few things are clear.

Marketing

Lifetime Value Insights: How to Reach High-Value Prospects

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Lifetime Value Insights: How to Reach High-Value Prospects
Jim Lipka • December 6th, 2013

As marketers, we can all agree that it doesn’t make sense to continue exhausting valuable marketing dollars on efforts that use “off the shelf” segmentation methods—especially when it comes to identifying your most valuable customers. 

As marketers, we can all agree that it doesn’t make sense to continue exhausting valuable marketing dollars on efforts that use “off the shelf” segmentation methods—especially when it comes to identifying your most valuable customers. So, as an insurance marketer, how do you focus on prospects that will generate the required long-term value needed today?  

Rather than looking exclusively at response, conversion and CPA metrics, insurers must begin integrating Lifetime Value (LTV) into their targeted marketing programs.

Marketing

Shopping Shifts: Thanksgiving, Black Friday & Cyber Monday 2013

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Shopping Shifts: Thanksgiving, Black Friday & Cyber Monday 2013
Stacey Hawes • December 5th, 2013

The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience.  

The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience.  

Marketing

We’re Thankful for Our Readers!

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We’re Thankful for Our Readers!
Epsilon Corp • November 27th, 2013

As our associates in the U.S. prepare for the Thanksgiving holiday, we wanted to take a moment to thank all of our loyal followers. We’re thankful for your readership and sincerely hope our blog is a valuable resource for you and your teams. 

As our associates in the U.S. prepare for the Thanksgiving holiday, we wanted to take a moment to thank all of our loyal followers. We’re thankful for your readership and sincerely hope our blog is a valuable resource for you and your teams. 

Below are our top five blog posts so far this year, as measured by the number of page views. If you haven’t read them yet, please do.  

Online

Moving Beyond Impressions and the Click-Through Rate

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Moving Beyond Impressions and the Click-Through Rate
Kerry Morris • November 22nd, 2013

Click-through rates and impressions are the two most common ways online marketers and advertisers measure their online campaigns. This isn't necessarily because of their effectiveness, but because they're among the few available. Here's how you can use data to move beyond these metics. 

Click-through rates and impressions are the two most common ways online marketers and advertisers measure their online campaigns. This isn't necessarily because of their effectiveness, but because they're among the few available. Here's how you can use data to move beyond these metics. 

 

Loyalty

Loyalty Roadmap: Turning Guests Into Loyalists

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Loyalty Roadmap: Turning Guests Into Loyalists
Carolyn Corda • November 21st, 2013

Recovering from a sharp decline during the worst of the Great Recession, the U.S. Travel Association projects steady growth in the number of trips taken and the total amount of money spent on travel through 2016. However, membership growth in travel and hospitality programs has slipped from 46% in 2010 to 44% in 2012. So where’s the disconnect?

Recovering from a sharp decline during the worst of the Great Recession, the U.S. Travel Association projects steady growth in the number of trips taken and the total amount of money spent on travel through 2016. However, membership growth in travel and hospitality programs has slipped from 46% in 2010 to 44% in 2012. So where’s the disconnect?

Data

How To Master Dynamic Content

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How To Master Dynamic Content
Lisa Hazen • November 14th, 2013

Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalized, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels. 

 

Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalized, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels. 

While proper targeting techniques are critical to the process, utilizing response data is equally important.  This will help you to determine how, when and with what content you’ll next contact them. 

Data

Finding New Life In Your Housefiles

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Finding New Life In Your Housefiles
Rob Reger • November 8th, 2013

While acquiring new customers is always top of mind for marketers, existing assets shouldn't be overlooked. Many marketers have lapsed or inactive segments in their housefiles. 

While acquiring new customers is always top of mind for marketers, existing assets shouldn't be overlooked. Many marketers have lapsed or inactive segments in their housefiles. Here's an example of how to re-engage them.

 

 

Loyalty

Leading the Loyalty Way

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Leading the Loyalty Way
Andrew Frawley • November 8th, 2013

This week Forrester Research, Inc. released “The Forrester Wave™: Loyalty Service Providers, Q4 2013” report, which recognized Epsilon as a leader in the Loyalty Program Service Provider Category. 

This week Forrester Research, Inc. released “The Forrester Wave™: Loyalty Service Providers, Q4 2013” report, which recognized Epsilon as a leader in the Loyalty Program Service Provider Category. The report identified the eight most significant customer loyalty service providers to evaluate in their 61-criteria evolution of the category. 

Loyalty

Loyalty That Wins Both Hearts and Minds

Teaser: 
Loyalty That Wins Both Hearts and Minds
John Bartold • November 1st, 2013

This week Epsilon was a proud sponsor and exhibitor at Loyalty World 2013 in Las Vegas. Geared towards CMOs, CEOs and leadership from marketing, loyalty, branding, customer experience and customer engagement departments, Loyalty World gave our Agility Loyalty team the opportunity to discuss trends and concerns in the market from leading U.S. brands. 

This week Epsilon was a proud sponsor and exhibitor at Loyalty World 2013 in Las Vegas. Geared towards CMOs, CEOs and leadership from marketing, loyalty, branding, customer experience and customer engagement departments, Loyalty World gave our Agility Loyalty team the opportunity to discuss trends and concerns in the market from leading U.S. brands.