The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver of marketing emails, I personally check my email on my smartphone a few times a day. I also check it on my tablet in the evenings and on my desktop at work or on the weekends.
This week Epsilon headed to Salt Lake City, Utah for the annual Adobe Summit. We made several announcements at Summit, including our partnership with Adobe to deliver our next-generation loyalty platform.
Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while. Postage rates on first-class letters increased by 3 cents, and almost every class of mail increased 6% to help the financially ailing U.S. Postal Service (USPS).
We’re ramping up for Loyalty 360’s Annual Loyalty Expo taking place in Orlando next week. Loyalty marketing continues to accelerate and garner more attention from the C-suite as organizations strive to become more customer-centric.
Here’s a sneak peak at what we’ll be talking about in Orlando.
Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges.
You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution.
However, in this evolving multichannel environment, traditional attribution models often lack the sophistication needed to determine how wisely marketing dollars are spent—whether in converting a prospect or getting repeat sales from an existing customer.
If you’re wondering what impact the power of Big Data is having on how brands are communicating with consumers and even changing the role of marketers, look no further than a recent survey of leading brands conducted by the CMO Club.
They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital insight that can only come from personal interactions with their customers.
Those little snippets of information gathered from one-on-one exchanges can be considered “small data.” Brands can use this information to personalize every future interaction, creating a bond with customers every step of the way.
“Thirty percent [of our shoppers] make less than $40,000 a year and one quarter use public transportation to the store,” Jocelyn Wong, CMO for Family Dollar, said during her keynote at the Shopper Marketing Expo in October.
These are shoppers who have specific behavioral patterns and sometimes have to make tough purchase decisions, creating a “tradeoff mindset.” Understanding this mindset can help marketers and retailers reset priorities to drive value among cost conscious Hispanic shoppers.
The world of digital marketing is changing. Empowered consumers demand that brands engage with them through personalization and relevance, while marketers struggle with rapid changes in technology, the proliferation of mobile devices and siloed organizational structures.
These challenges make it difficult for even the most skilled marketers to create meaningful, sustained customer interactions that drive revenue and improve ROI.