All

Marketing

Five Key Components to Omnichannel Retail

Teaser: 
Five Key Components to Omnichannel Retail
Jack Leary • June 5th, 2014

Consumers have taken control over how they engage with retailers. In a recent survey, retailers reported 30-50% of web traffic came from mobile, and this percentage continues to increase.

Consumers have taken control over how they engage with retailers. In a recent survey, retailers reported 30-50% of web traffic came from mobile, and this percentage continues to increase.

Marketing

Insurance Marketing and the Middle Market Challenges

Teaser: 
Insurance Marketing and the Middle Market Challenges
Dave Edington • May 29th, 2014

The middle market represents an immense audience and is a top priority for many insurance carriers. Yet reaching this universe of nearly 50 million households in a relevant and cost efficient manner are ongoing challenges.

The middle market represents an immense audience and is a top priority for many insurance carriers. Yet reaching this universe of nearly 50 million households in a relevant and cost efficient manner are ongoing challenges.

We partnered with LIMRA to create a life insurance segmentation approach specifically designed for the middle market and made it actionable down to the household level. 

Loyalty

The Road to Advocacy

Teaser: 
The Road to Advocacy
John Bartold • May 22nd, 2014

As an industry, it’s time we move beyond the notion that a loyalty “program” can convert loyal customers into brand advocates. We tend to be more focused on making another sale rather than building another relationship. 

As an industry, it’s time we move beyond the notion that a loyalty “program” can convert loyal customers into brand advocates. We tend to be more focused on making another sale rather than building another relationship. At the end of the day we all have to meet our revenue goals, but don’t allow your short terms goals to overshadow the power of high life time value brand advocates. 

Below are four ways brands can offer consumers more than simply a deal and help loyalty members move along the road to advocacy. 

Brand Strength

Online

Is Targeted Display Part of Your Marketing Mix?

Teaser: 
Is Targeted Display Part of Your Marketing Mix?
Mike Lund • May 15th, 2014

Consider these recent stats from clients using our TargetDisplay Solution: 

  • A consumer electronics retailer recently achieved an average 95% lift in conversions.
  • Across women’s clothing retailers, we’ve seen an average 14% lift in conversions.
  • A furniture and home décor retailer attained as high as a 75% lift in conversions.  

Consider these recent stats from clients using our TargetDisplay Solution: 

Marketing

Three Tips to Managing Agency-Client Relationships

Teaser: 
Three Tips to Managing Agency-Client Relationships
Epsilon Corp • May 8th, 2014

The bar has been raised for brands in terms of what their customers expect from them. As a result, the agency landscape is evolving. In this short clip, Kevin Elwood, Epsilon’s Managing Director, shares three ways agencies can successfully manage client relationships to drive results for both parties. 

The bar has been raised for brands in terms of what their customers expect from them. As a result, the agency landscape is evolving. In this short clip, Kevin Elwood, Epsilon’s Managing Director, shares three ways agencies can successfully manage client relationships to drive results for both parties. 

Marketing

Thanks to Our Readers, Clients and Associates, Epsilon Again Ranks #1

Teaser: 
Thanks to Our Readers, Clients and Associates, Epsilon Again Ranks #1
Epsilon Corp • May 1st, 2014

This week Advertising Age released their 70th Annual Ad Age Agency Report and once again Epsilon topped several of the lists. We're particularly thrilled that we’re ranked #1 U.S. Agency from All Disciplines for the second consecutive year. 

This week Advertising Age released their 70th Annual Ad Age Agency Report and once again Epsilon topped several of the lists. We're particularly thrilled that we’re ranked #1 U.S. Agency from All Disciplines for the second consecutive year. 

We also ranked:

Loyalty

Walgreens Shows What’s Possible When Strategy Meets Technology

Teaser: 
Walgreens Shows What’s Possible When Strategy Meets Technology
John Bartold • April 24th, 2014

Epsilon client Walgreens has made marketing headlines recently for their innovative Balance Rewards® loyalty platform. Just eight months after launch, the program boasts more than 100 million members. As a consumer, chances are you’re a member of the program which allows shoppers to earn and redeem points and receive price benefits while encouraging a healthy and active lifestyle.

Epsilon client Walgreens has made marketing headlines recently for their innovative Balance Rewards® loyalty platform. Just eight months after launch, the program boasts more than 100 million members. As a consumer, chances are you’re a member of the program which allows shoppers to earn and redeem points and receive price benefits while encouraging a healthy and active lifestyle.

Loyalty

Loyalty at Point-of-Sale: What’s In Store for Retail

Teaser: 
Loyalty at Point-of-Sale: What’s In Store for Retail
Joe Disharoon • April 17th, 2014

Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.  

Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.  


Online

The Evolution of Digital Media

Teaser: 
The Evolution of Digital Media
Eric Stein • April 10th, 2014

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future. 

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future. 

Mobile

The Future of Mobile Email and Why You Need More Than Responsive Design

Teaser: 
The Future of Mobile Email and Why You Need More Than Responsive Design
Dan McDermott • April 3rd, 2014

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. 

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver of marketing emails, I personally check my email on my smartphone a few times a day. I also check it on my tablet in the evenings and on my desktop at work or on the weekends.