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Marketing

Three Tips to Managing Agency-Client Relationships

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Three Tips to Managing Agency-Client Relationships
Epsilon Corp • May 8th, 2014

The bar has been raised for brands in terms of what their customers expect from them. As a result, the agency landscape is evolving. In this short clip, Kevin Elwood, Epsilon’s Managing Director, shares three ways agencies can successfully manage client relationships to drive results for both parties. 

The bar has been raised for brands in terms of what their customers expect from them. As a result, the agency landscape is evolving. In this short clip, Kevin Elwood, Epsilon’s Managing Director, shares three ways agencies can successfully manage client relationships to drive results for both parties. 

Marketing

Thanks to Our Readers, Clients and Associates, Epsilon Again Ranks #1

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Thanks to Our Readers, Clients and Associates, Epsilon Again Ranks #1
Epsilon Corp • May 1st, 2014

This week Advertising Age released their 70th Annual Ad Age Agency Report and once again Epsilon topped several of the lists. We're particularly thrilled that we’re ranked #1 U.S. Agency from All Disciplines for the second consecutive year. 

This week Advertising Age released their 70th Annual Ad Age Agency Report and once again Epsilon topped several of the lists. We're particularly thrilled that we’re ranked #1 U.S. Agency from All Disciplines for the second consecutive year. 

We also ranked:

Loyalty

Walgreens Shows What’s Possible When Strategy Meets Technology

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Walgreens Shows What’s Possible When Strategy Meets Technology
John Bartold • April 24th, 2014

Epsilon client Walgreens has made marketing headlines recently for their innovative Balance Rewards® loyalty platform. Just eight months after launch, the program boasts more than 100 million members. As a consumer, chances are you’re a member of the program which allows shoppers to earn and redeem points and receive price benefits while encouraging a healthy and active lifestyle.

Epsilon client Walgreens has made marketing headlines recently for their innovative Balance Rewards® loyalty platform. Just eight months after launch, the program boasts more than 100 million members. As a consumer, chances are you’re a member of the program which allows shoppers to earn and redeem points and receive price benefits while encouraging a healthy and active lifestyle.

Loyalty

Loyalty at Point-of-Sale: What’s In Store for Retail

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Loyalty at Point-of-Sale: What’s In Store for Retail
Joe Disharoon • April 17th, 2014

Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.  

Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.  


Online

The Evolution of Digital Media

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The Evolution of Digital Media
Eric Stein • April 10th, 2014

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future. 

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future. 

Mobile

The Future of Mobile Email and Why You Need More Than Responsive Design

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The Future of Mobile Email and Why You Need More Than Responsive Design
Dan McDermott • April 3rd, 2014

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. 

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver of marketing emails, I personally check my email on my smartphone a few times a day. I also check it on my tablet in the evenings and on my desktop at work or on the weekends. 

Loyalty

Loyalty + Technology = The Ultimate Engagement Equation

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Loyalty + Technology = The Ultimate Engagement Equation
Andrew Frawley • March 28th, 2014

This week Epsilon headed to Salt Lake City, Utah for the annual Adobe Summit. We made several announcements at Summit, including our partnership with Adobe to deliver our next-generation loyalty platform. 

 

This week Epsilon headed to Salt Lake City, Utah for the annual Adobe Summit. We made several announcements at Summit, including our partnership with Adobe to deliver our next-generation loyalty platform

Direct

3 Ways to Offset the Postal Rate Increase

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3 Ways to Offset the Postal Rate Increase
Epsilon Corp • March 20th, 2014

Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while.

Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while. Postage rates on first-class letters increased by 3 cents, and almost every class of mail increased 6% to help the financially ailing U.S. Postal Service (USPS).

Loyalty

Loyalty Expo 2014: What to Expect

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Loyalty Expo 2014: What to Expect
John Bartold • March 14th, 2014

We’re ramping up for Loyalty 360’s Annual Loyalty Expo taking place in Orlando next week. Loyalty marketing continues to accelerate and garner more attention from the C-suite as organizations strive to become more customer-centric. 

We’re ramping up for Loyalty 360’s Annual Loyalty Expo taking place in Orlando next week. Loyalty marketing continues to accelerate and garner more attention from the C-suite as organizations strive to become more customer-centric. 

Here’s a sneak peak at what we’ll be talking about in Orlando. 

Marketing

Why Self-Regulation is Vital for Marketing

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Why Self-Regulation is Vital for Marketing
Jeanette Fitzgerald • March 7th, 2014

Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges. 

Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges.