This week Advertising Age released their 70th Annual Ad Age Agency Report and once again Epsilon topped several of the lists. We're particularly thrilled that we’re ranked #1 U.S. Agency from All Disciplines for the second consecutive year.
We also ranked:
Epsilon client Walgreens has made marketing headlines recently for their innovative Balance Rewards® loyalty platform. Just eight months after launch, the program boasts more than 100 million members. As a consumer, chances are you’re a member of the program which allows shoppers to earn and redeem points and receive price benefits while encouraging a healthy and active lifestyle.
Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.
As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future.
The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver of marketing emails, I personally check my email on my smartphone a few times a day. I also check it on my tablet in the evenings and on my desktop at work or on the weekends.
This week Epsilon headed to Salt Lake City, Utah for the annual Adobe Summit. We made several announcements at Summit, including our partnership with Adobe to deliver our next-generation loyalty platform.
Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while. Postage rates on first-class letters increased by 3 cents, and almost every class of mail increased 6% to help the financially ailing U.S. Postal Service (USPS).
We’re ramping up for Loyalty 360’s Annual Loyalty Expo taking place in Orlando next week. Loyalty marketing continues to accelerate and garner more attention from the C-suite as organizations strive to become more customer-centric.
Here’s a sneak peak at what we’ll be talking about in Orlando.
Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges.
You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution.
However, in this evolving multichannel environment, traditional attribution models often lack the sophistication needed to determine how wisely marketing dollars are spent—whether in converting a prospect or getting repeat sales from an existing customer.