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Online

The Evolution of Digital Media

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The Evolution of Digital Media
Eric Stein • April 10th, 2014

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future. 

As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future. 

Mobile

The Future of Mobile Email and Why You Need More Than Responsive Design

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The Future of Mobile Email and Why You Need More Than Responsive Design
Dan McDermott • April 3rd, 2014

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. 

The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver of marketing emails, I personally check my email on my smartphone a few times a day. I also check it on my tablet in the evenings and on my desktop at work or on the weekends. 

Loyalty

Loyalty + Technology = The Ultimate Engagement Equation

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Loyalty + Technology = The Ultimate Engagement Equation
Andrew Frawley • March 28th, 2014

This week Epsilon headed to Salt Lake City, Utah for the annual Adobe Summit. We made several announcements at Summit, including our partnership with Adobe to deliver our next-generation loyalty platform. 

 

This week Epsilon headed to Salt Lake City, Utah for the annual Adobe Summit. We made several announcements at Summit, including our partnership with Adobe to deliver our next-generation loyalty platform

Direct

3 Ways to Offset the Postal Rate Increase

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3 Ways to Offset the Postal Rate Increase
Epsilon Corp • March 20th, 2014

Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while.

Postal rates increases are nothing new. Marketers have faced annual postal rate increases since 2001 (and before that, every few years since the early 1900s). However the most recent increase, which went into effect January 26, 2014, is the highest we’ve seen in a while. Postage rates on first-class letters increased by 3 cents, and almost every class of mail increased 6% to help the financially ailing U.S. Postal Service (USPS).

Loyalty

Loyalty Expo 2014: What to Expect

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Loyalty Expo 2014: What to Expect
John Bartold • March 14th, 2014

We’re ramping up for Loyalty 360’s Annual Loyalty Expo taking place in Orlando next week. Loyalty marketing continues to accelerate and garner more attention from the C-suite as organizations strive to become more customer-centric. 

We’re ramping up for Loyalty 360’s Annual Loyalty Expo taking place in Orlando next week. Loyalty marketing continues to accelerate and garner more attention from the C-suite as organizations strive to become more customer-centric. 

Here’s a sneak peak at what we’ll be talking about in Orlando. 

Marketing

Why Self-Regulation is Vital for Marketing

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Why Self-Regulation is Vital for Marketing
Jeanette Fitzgerald • March 7th, 2014

Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges. 

Self-regulation is the American standard for promoting innovation and growth while reining in businesses using industry standards and enforcement. The rise of the internet created unique challenges, but this is not the first time Americans have addressed these challenges. 

Marketing

Using Multichannel Attribution To Achieve Healthy Returns

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Using Multichannel Attribution To Achieve Healthy Returns
John Young • February 27th, 2014

You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution. 

You can’t afford to just guess what’s working and what isn’t when it comes to obtaining a better return from your marketing efforts. For this reason, you’ve likely relied on measuring the effectiveness of your returns by way of some type of attribution.

However, in this evolving multichannel environment, traditional attribution models often lack the sophistication needed to determine how wisely marketing dollars are spent—whether in converting a prospect or getting repeat sales from an existing customer.  

Marketing

Data Forces Marketers to Say Goodbye to the Past

Data Forces Marketers to Say Goodbye to the Past
Paul Kramer • February 20th, 2014

If you’re wondering what impact the power of Big Data is having on how brands are communicating with consumers and even changing the role of marketers, look no further than a recent survey of leading brands conducted by the CMO Club.  

Data

Mining for Gold With “Small Data”

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Mining for Gold With “Small Data”
John Bartold • February 13th, 2014

They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital insight that can only come from personal interactions with their customers. 

They say the devil is in the details, and that’s especially true when it comes to loyalty programs. Loyalty programs often rely heavily on capturing transactional data that they miss vital insight that can only come from personal interactions with their customers. 

Those little snippets of information gathered from one-on-one exchanges can be considered “small data.” Brands can use this information to personalize every future interaction, creating a bond with customers every step of the way.

Marketing

Know Your Customers: Addressing the Tradeoff Mindset of Cost Conscious Latino Shoppers

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Know Your Customers: Addressing the Tradeoff Mindset of Cost Conscious Latino Shoppers
Roberto Siewczynski • February 6th, 2014

“Thirty percent [of our shoppers] make less than $40,000 a year and one quarter use public transportation to the store,” Jocelyn Wong, CMO for Family Dollar, said during her keynote at the Shopper Marketing Expo in October. 

“Thirty percent [of our shoppers] make less than $40,000 a year and one quarter use public transportation to the store,” Jocelyn Wong, CMO for Family Dollar, said during her keynote at the Shopper Marketing Expo in October. 

These are shoppers who have specific behavioral patterns and sometimes have to make tough purchase decisions, creating a “tradeoff mindset.” Understanding this mindset can help marketers and retailers reset priorities to drive value among cost conscious Hispanic shoppers.