Consumers have taken control over how they engage with retailers. In a recent survey, retailers reported 30-50% of web traffic came from mobile, and this percentage continues to increase.
The middle market represents an immense audience and is a top priority for many insurance carriers. Yet reaching this universe of nearly 50 million households in a relevant and cost efficient manner are ongoing challenges.
We partnered with LIMRA to create a life insurance segmentation approach specifically designed for the middle market and made it actionable down to the household level.
As an industry, it’s time we move beyond the notion that a loyalty “program” can convert loyal customers into brand advocates. We tend to be more focused on making another sale rather than building another relationship. At the end of the day we all have to meet our revenue goals, but don’t allow your short terms goals to overshadow the power of high life time value brand advocates.
Below are four ways brands can offer consumers more than simply a deal and help loyalty members move along the road to advocacy.
The bar has been raised for brands in terms of what their customers expect from them. As a result, the agency landscape is evolving. In this short clip, Kevin Elwood, Epsilon’s Managing Director, shares three ways agencies can successfully manage client relationships to drive results for both parties.
This week Advertising Age released their 70th Annual Ad Age Agency Report and once again Epsilon topped several of the lists. We're particularly thrilled that we’re ranked #1 U.S. Agency from All Disciplines for the second consecutive year.
We also ranked:
Epsilon client Walgreens has made marketing headlines recently for their innovative Balance Rewards® loyalty platform. Just eight months after launch, the program boasts more than 100 million members. As a consumer, chances are you’re a member of the program which allows shoppers to earn and redeem points and receive price benefits while encouraging a healthy and active lifestyle.
Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.
As we marketers know, digital media is rapidly evolving. In this video update, Epsilon’s EVP of Online Solutions, Eric Stein, briefly shares his thoughts on the important advancements we’ve seen in the digital space to date and what these developments means for brands now and into the future.
The need for mobile optimized email is undeniable. Study after study has shown that consumers engage with email—in some capacity—on mobile devices. IDC found that 79% of smartphone users reach for their devices within just 15 minutes of waking up. As a consumer and receiver of marketing emails, I personally check my email on my smartphone a few times a day. I also check it on my tablet in the evenings and on my desktop at work or on the weekends.