Dynamic messaging isn’t just another marketing buzzword. It’s a critical stage in the evolution from mass marketing to personalized, one-to-one marketing. But it goes beyond making sure that each customer and prospect receives a targeted message via his or her preferred channels.
While proper targeting techniques are critical to the process, utilizing response data is equally important. This will help you to determine how, when and with what content you’ll next contact them.
While acquiring new customers is always top of mind for marketers, existing assets shouldn't be overlooked. Many marketers have lapsed or inactive segments in their housefiles. Here's an example of how to re-engage them.
This week Forrester Research, Inc. released “The Forrester Wave™: Loyalty Service Providers, Q4 2013” report, which recognized Epsilon as a leader in the Loyalty Program Service Provider Category. The report identified the eight most significant customer loyalty service providers to evaluate in their 61-criteria evolution of the category.
This week Epsilon was a proud sponsor and exhibitor at Loyalty World 2013 in Las Vegas. Geared towards CMOs, CEOs and leadership from marketing, loyalty, branding, customer experience and customer engagement departments, Loyalty World gave our Agility Loyalty team the opportunity to discuss trends and concerns in the market from leading U.S. brands.
It’s a busy time of year! With the holiday season quickly approaching and 2014 planning well underway, there’s a lot for marketers to be thinking about.
While helping clients prepare for the holidays and strategize around their 2014 plans, many challenges and opportunities are being discussed. Of these, two have become prevalent and were echoed in our recent conversations at DMA 2013 in Chicago.
Breaking Down the Undefined Silos
Conventional wisdom holds that marketing is evolving from traditional mass to a fully personal approach. As consumers today continue to expect more from brands in terms of engagement and rewards, untargeted marketing approaches have quickly become a thing of the past.
Few marketing metrics are as universally used, and universally scorned, as the click-through rate. Most marketers know that clicks alone don’t capture the impact of display media, but historically there haven’t been many alternatives.
Now, by leveraging internal, CRM and third-party data, marketers can finally understand the real impact of their online marketing efforts.
This week Epsilon was in full force at the DMA’s Annual Conference and Exhibition in Chicago. DMA13 was a milestone for me, as it was the 30th consecutive DMA I’ve attended. I look forward to this event every year because it’s a week-long celebration of data-driven marketing as well as a learning opportunity, which is important for marketers today as the industry landscape is rapidly evolving.
There’s a massive amount of data across the digital ecosystem. So much in fact, Google stopped counting indexed URLs at one trillion. Here are just a few other staggering stats: Google boasts over 100 terabytes of data, YouTube receives four billion views per day and there are 124 billion tweets per year, that’s 4,200 tweets per second.
Is your head spinning yet?
To manage this new world of data, we need a new perspective. Instead of big data, let’s think in terms of “all data”.