Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Happy Fourth of July to our U.S. associates, clients and partners!
This week we’d like to share a few of the best Fourth of July emails from Email Institute’s Email Gallery. We recommend integrating aspects of these emails into your own campaigns to generate strong results. Remember to always test to understand what resonates most with your audience. Every marketing email needs to be a firework to reach and engage consumers.
Why we like it: This email from Martha Stewart Living integrates both Fourth of July and summer content, increasing the shelf life of the message. The clean layout and white spaces make it easy to scan while the header resembles that of the Martha Stewart homepage, making it easy to navigate to the site.
Why we like it: The offer of this email is front and center. The email is light on copy, which allows users to focus on the offer and the creative. Additionally, the calls-to-action, “Shop now” and “Buy passes now,” are easily identifiable.
Why we like it: This email holds a lot of content, but isn’t overwhelming. The offer, free shipping, is strategically placed at the top of the email in bright orange. Each item, its corresponding description and call-to-action is spaced to display within preview pane screen folds. Brookstone also incorporates customer reviews, employing word-of-mouth to endorse each product.
What do you like best about these emails? Did any standout emails hit your inbox this Independence Day? Tell us in the comments.
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