Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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My colleague recently highlighted the strong performance of transactional emails and the opportunities for marketers to take advantage of these communications. These emails may often be associated with online transactions, but we’re now seeing a closer connection between brick-and-mortar sales and transactional email messages with the increased use of digital receipts.
As brands strive to become more customer-centric, we’re seeing a stronger and deeper relationship between Chief Information Officers and Chief Marketing Officers. Both share a mandate to collect and manage customer information to develop powerful customer-focused experiences and, to do so successfully, they must collaborate on strategy, technology and execution.