Welcome to A "Brand" New View
Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.

Cross-functional teamwork is essential to achieving remarkable products in the marketplace. Establishing a product leadership team (PLT) that collaboratively drives the success of products at the operational level can achieve amazing results and is a critical component of any product effort.
The open source framework Apache Hadoop has traditionally been used for batch oriented processing of very large data sets in a distributed environment, primarily in the context of analytics. As brands begin to focus more on how to reign in and leverage the vast data assets available today for real-time decisioning, we anticipate significant impact and growth of “Big Data In Motion”. The “in motion” represents real-time information flow for handling extremely large streams of data present in a wide variety of businesses, including capital markets, healthcare, energy and social media.