Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Last week, Ad Age released their 69th Annual Agency Report, which ranked Epsilon the #1 Agency from All Disciplines in the U.S. for the second year in a row. Epsilon also took the #1 spots for World CRM/Direct Marketing Network and U.S. CRM/Direct Marketing Network and the #2 spot for U.S. Digital Agency Network.
This week Epsilon responded to members of Congress who sent a query letter to Epsilon last month, along with eight other companies which they labeled as "data brokers." The query focused on data collection and storage practices as well as consumer access and transparency.
As our US associates prepare to leave the office and join family and friends to celebrate Thanksgiving, many of us are reflecting on the past year and what we are thankful for this holiday season. It’s been a great year so far at Epsilon. We welcomed Aspen Marketing Services to our family, celebrated Alliance Data’s 10th anniversary on the New York Stock Exchange and expanded our international presence in Asia Pacific.
For over forty years, Epsilon has brought together data, creative talent and technology to help brands create meaningful experiences for consumers. The challenges marketers face today have evolved significantly over the last four decades, as consumers have taken control of the marketing dialogue, communication channels have multiplied, and privacy debates have taken on new intensity. And in the middle of all that, marketers are dealing with new levels of consumer concern over data security as documented in the swath of high profile attacks hitting the headlines this year.