Cathy Lang

Chief Client Officer
As Chief Client Officer, Cathy oversees Aspen Marketing Services and Epsilon Marketing Technology client teams. She is responsible for integrating Epsilon's client services organization and unifying the vertical industry client sectors across Aspen Marketing Services and Marketing Technology. As the executive lead on Aspen and Epsilon’s major clients, Cathy identifies critical business trends and shares best practices with clients. She led the re-branding of Aspen during her tenure with the agency. After years of executive marketing experience in telecommunications and automotive, Cathy joined Aspen in 2001 as Vice President, Business Development for the Aspen Direct Division to help develop, implement and manage comprehensive marketing plans for the agency’s top accounts.

Mapping Out Your 2012 Marketing Strategies

Submitted by Cathy Lang on 11/10/2011

It’s a busy time of year for marketers with the holidays in full swing, but don’t let that stop you from mapping out your marketing strategies now for the coming year. This is the optimal time to evaluate your 2011 efforts and results, collaborate with others within your organization and set your brand on a track towards success.