Welcome to A "Brand" New View

Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.

Follow Epsilon

Brand Architects

Shannon Aronson	John Bartold	Andrew Frawley
Chris Hanson	Chris Harrison	Stacey Hawes
Don Hinman	Quinn Jalli	Bryan Kennedy
Swen Krups	Cathy Lang	Jill LeMaire Redo
Kerry Morris	Patrick O'Rahilly	Dominic Powers
Eric Stein	Warren Storey	John Young
Bob Zurek	Epsilon Corp

Recent Blog Posts

Chris Harrison

Chief Technology Officer, Marketing Technology

Chris is a marketing technology expert that has spent more than a decade at Epsilon creating technologies that help Fortune 1000 companies attract new customers and maintain brand loyalty. Chris leads a team of 1,000+ technology engineers, practitioners and all-around marketing nerds that build award-winning software for customer identification, engagement, loyalty, digital interaction and marketing content delivery. Find Chris on Linkedin.

Data Preparedness: The Missing Component of Real-Time Marketing

Submitted by Chris Harrison on 01/26/2012

[View]

Earlier this month Dan DeZutter, marketing technology veteran and Epsilon’s VP of Marketing Technology, wrote an article for Retail Online Integration entitled, The Journey to Real-Time: 5 Steps for Retail Marketers. Dan was spot on with regards to how retailers should kick start their real-time marketing. In the article, Dan outlined five critical steps to follow: