Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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In February we shared the Australian findings of Epsilon International’s 2013 Consumer Loyalty Study. In addition to the Australian series, we have now completed and released findings from Japan, China and India.
Last week Epsilon released initial findings of its annual 2013 Consumer Loyalty Study. The first series of the study focuses on Australia - an increasingly popular destination for international brands.
Welcome to the age of the omnichannel consumer. In this new environment, marketers have their work cut out for them.
Epsilon International and COLLOQUY recently set out to understand how consumer attitudes towards the economy, brand loyalty and marketing differ in developed and emerging markets. The study sheds light on how brands can strengthen relationships with consumers globally.
China’s luxury brand market has exploded.
According to McKinsey & Company’s report, Understanding China’s Growing Love for Luxury, China is expected to account for 20% of the world’s luxury market by 2015. China is also expected to host the fourth largest population of the world’s wealthy. This influx of expendable income and luxury desire has presented a unique opportunity for marketers and brands to drive purchases of high end goods.