Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Often referred to as “Dr. Data”, Don is an expert in the creation and use of external data in marketing database applications. He leads the data asset utilization functions for Epsilon’s data products. Don is past Chair of the DMA’s Committee on Ethical Business Practices and serves on the DMEF’s Board of Trustees. You can connect with Don on LinkedIn.
DMA 2012 has come to an end in Las Vegas. With a goal of bringing together the concepts of big data, customer engagement and marketing accountability, the Direct Marketing Association went above and beyond.
Moving is a life change that ignites a spending spree in a broad array of categories. From home décor to insurance, moving to a new home loosens consumers’ purse strings.
The transition represents a huge opportunity for marketers.
Over the last four years, rising costs and economic uncertainty have impacted marketing budgets and strategies. Additionally, many consumers have cut back on spending. As many marketers can’t afford to invest in acquisitions at the same level as they had previously, we often recommend clients look within at their own inactive buyers. A former customer is more likely to open and respond to an offer than a prospect who has never purchased from you before.
Consumer engagement spans many touch points and, ideally, involves dynamic interactions with brands. The consumer experience may begin with hearing about a product via word of mouth, then conducting research online and ultimately making an in-store purchase. This process can vary with virtually limitless consumer engagement scenarios. However, regardless of the touch points and consumer journey, retailers today need to focus on positively influencing the overall customer experience. The best way to optimize the omni-channel customer experience is by leveraging data.
Last month the Global Language Monitor released a list of what they deemed to be the most confusing buzz words of the decade thus far. Topping the list was “big data,” a term we use frequently in the marketing world. The problem is there hasn’t really been a consensus on the definition of big data.
We’re back from the DMA2011 conference with new insights and a deeper understanding of the topics impacting our clients. During the event, Epsilon hosted a career forum with the Direct Marketing Educational Foundation (DMEF), presented alongside clients for thought-provoking sessions, participated in a Town Hall on customer privacy, exhibited our latest solutions and capabilities and much more.
Epsilon Targeting has been compiling New Mover Data for over a decade, and since 2007 we’ve analyzed this data to identify trends among New Movers and understand what it means for marketers. New Movers spend thousands of dollars on specific goods and services in the months following a move. This is a huge opportunity for marketers to gain a share of that spend if they can identify New Movers and communicate with them effectively.