Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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According to Nielsen, 45% of marketers advertise on social networking sites. Another 23% plan to begin advertising on social sites within 12 months—and with just cause.
Over the past couple of weeks, I've had the pleasure of attending eTail West and the National E-tailing and Mailing Organization of America (NEMOA) Direct Xchange Conference.
At both shows I emphasized how data is a fundamental building block for marketing initiatives and maximizing online reach. We’ve all read about a “Marketing Stack” or a “Technology Stack.” To achieve the maximum benefit of your marketing activities, you need to view your audience as an “Audience Stack,” where each component is integrated and supports the other.
Earlier this week I attended and sat on a panel at the Data Marketing Summit. While this two day event was packed with valuable information and insights, two concepts predominated and were highly relevant.
This week we hosted the Epsilon Loyalty Roundtables in conjunction with the COLLOQUY Loyalty Summit. During this half-day event our Epsilon experts led small group discussions on Epsilon’s Loyalty Platform, Gamification, Emerging Channels, External Online Data and the Future of Loyalty.