Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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As a word-of-mouth specialist, Gillian is an expert in targeted consumer promotions. She is the driving force behind Epsilon Targeting’s Influencer marketing program which leverages influential consumers to drive brand engagement and harnesses the power of brand ambassadors. With her pulse on the shifting changes in consumer behavior today, Gillian continues to be the strategic force behind the development and implementation of a variety of new initiatives in consumer promotions, research and influencer marketing. Connect with Gillian on Linkedin.