Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Shannon has a keen understanding of audience development within the social space. Her experience in digital marketing and social media spans industry verticals and allows her to identify innovative business opportunities and develop corresponding program metrics. Connect with Shannon on Linkedin.
Social media is a marketing tactic. As such it requires forethought, strategy, metrics and integration.
Numerous studies have revealed that social media impacts the bottom line for brands. The effect word-of-mouth recommendations have on consumer purchase behavior is proven. With social commerce and targeted advertising creating additional opportunities for brands to capitalize in this medium, creating the most effective social media posts for your brand is vital for engagement and marketing ROI.
If your brand hasn’t enabled Timeline for your Facebook page yet, the clock is ticking. Tomorrow, March 30th Facebook will automatically convert all business pages to the new format.
Labor Day has come and gone and at the end of August, an estimated 19% of retailers had begun their holiday marketing campaigns. Epsilon recently hosted a webinar, Socializing Your Holiday Planning 2011, aimed at helping these marketers integrate social media into their upcoming holiday campaigns while there’s still time to do so.