Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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With over a decade of email and online marketing experience, Quinn is an active participant and leader in the privacy and consumer protection space. He has deep relationships with ISPs and industry organizations focused on privacy issues. Earlier in his career he spearheaded efforts to establish industry-leading deliverability rates and played a key role in the formation of CAN-SPAM and brought together divergent industries to create anti-phishing programs. Find Quinn on Linkedin.
Here are two stats to consider:
1. Nearly 50% of US consumers now own a smartphone (Internet Retailer).
2. In 2011, some 76% of smartphone users in the US said they view email on their phones (Pew Research).
Last April, Epsilon presented a relatively new, even somewhat shocking, concept to our marketing partners. For the first time ever, Epsilon suggested that clients encourage ISPs to block more email.
Phishing isn’t a new threat, but the evolving tactics phishers use are forcing us to rethink protection strategies. Though keeping up with scammers is a never-ending job, there are a number of things marketers can do to fight back.
Here are five actions marketers can take to combat phishing attacks.