Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Our blog recently hit the one year mark. We are so thankful for our readers who challenge us to create insightful content for A “Brand” New View. We hope to continue helping marketers—regardless of the channels or industry verticals they operate in—engage audiences and achieve strong results.
Today Epsilon and the EEC released our quarterly email trends and benchmarks report. This quarter we unveiled new benchmarks for triggered messages.
Triggered messages are identified by their campaign naming, such as Trigger, Welcome, Thank You, Confirmation and Saved Cart. For Q411 we found that triggered messages represented 2.8% of total email volume. With significantly stronger performance when compared to “business as usual” (BAU) email messages, we decided to take a deeper look at triggered messages.
