Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Over the last four years, rising costs and economic uncertainty have impacted marketing budgets and strategies. Additionally, many consumers have cut back on spending. As many marketers can’t afford to invest in acquisitions at the same level as they had previously, we often recommend clients look within at their own inactive buyers. A former customer is more likely to open and respond to an offer than a prospect who has never purchased from you before.
Over the past couple of weeks, I've had the pleasure of attending eTail West and the National E-tailing and Mailing Organization of America (NEMOA) Direct Xchange Conference.
At both shows I emphasized how data is a fundamental building block for marketing initiatives and maximizing online reach. We’ve all read about a “Marketing Stack” or a “Technology Stack.” To achieve the maximum benefit of your marketing activities, you need to view your audience as an “Audience Stack,” where each component is integrated and supports the other.
