Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Last month the Global Language Monitor released a list of what they deemed to be the most confusing buzz words of the decade thus far. Topping the list was “big data,” a term we use frequently in the marketing world. The problem is there hasn’t really been a consensus on the definition of big data.
This week we hosted the Epsilon Loyalty Roundtables in conjunction with the COLLOQUY Loyalty Summit. During this half-day event our Epsilon experts led small group discussions on Epsilon’s Loyalty Platform, Gamification, Emerging Channels, External Online Data and the Future of Loyalty.
For over forty years, Epsilon has brought together data, creative talent and technology to help brands create meaningful experiences for consumers. The challenges marketers face today have evolved significantly over the last four decades, as consumers have taken control of the marketing dialogue, communication channels have multiplied, and privacy debates have taken on new intensity. And in the middle of all that, marketers are dealing with new levels of consumer concern over data security as documented in the swath of high profile attacks hitting the headlines this year.