Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Getting attention and contributions from donors is a challenging feat for not-for-profit (NFP) organizations in an age where there are more organizations and more causes than ever before. For over 40 years, Epsilon has helped NFPs create compelling marketing strategies that build connections and acquire and retain donors. The case study below is one such example.
Loyalty marketing as we know it is dead.
I’m not recommending the basic premise and what we know as the 4 P’s is dead. However, the time parameter that we have to analyze, understand and react has completely changed and thus requires loyalty marketing to evolve. This time parameter has gone from weeks to minutes, even seconds.
Over the past few years, online banking has become an important component in the overall banking experience. In fact, 94% of banking traffic today occurs online. Yet so many financial marketers haven’t put enough focus on the customer experience across channels. Some are still building automation systems that allow them to accommodate the different paths visitors take during their online experience.
This week's post is contributed by Epsilon's GM/VP, Don Graumann.
The marketing world is abuzz over “BIG Data”. The term has been hijacked by a number of disciplines, software and hardware vendors and consultants that want to be part of this new phenomenon.
But there are some fundamentals to consider when it comes to managing data and deriving intelligence from it. Instead of focusing on the functionality and capabilities to comprehensively handle big data, shouldn’t we start with the business value and results that we hope to achieve?
I recently attended Loyalty World 2012 in Las Vegas. Now in its third year, Loyalty World continues to gain traction and produce in-depth and innovative conversations around the state of loyalty marketing.
This week’s post is contributed by Epsilon’s Vice President of Client Services, Dino Michetti.
Big data presents a tremendous opportunity for marketers to better understand our customers and how they interact with brands across multiple channels. This would be incredibly powerful if organizations were ready to embrace the new marketing evolution—or revolution, depending on how you look at it.
The challenges are multifaceted, as you can see below. The overarching goal is to break down these barriers and embrace the change ahead of the wave.
Our blog recently hit the one year mark. We are so thankful for our readers who challenge us to create insightful content for A “Brand” New View. We hope to continue helping marketers—regardless of the channels or industry verticals they operate in—engage audiences and achieve strong results.
Over the last four years, rising costs and economic uncertainty have impacted marketing budgets and strategies. Additionally, many consumers have cut back on spending. As many marketers can’t afford to invest in acquisitions at the same level as they had previously, we often recommend clients look within at their own inactive buyers. A former customer is more likely to open and respond to an offer than a prospect who has never purchased from you before.
Consumer engagement spans many touch points and, ideally, involves dynamic interactions with brands. The consumer experience may begin with hearing about a product via word of mouth, then conducting research online and ultimately making an in-store purchase. This process can vary with virtually limitless consumer engagement scenarios. However, regardless of the touch points and consumer journey, retailers today need to focus on positively influencing the overall customer experience. The best way to optimize the omni-channel customer experience is by leveraging data.