Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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This week Epsilon responded to members of Congress who sent a query letter to Epsilon last month, along with eight other companies which they labeled as "data brokers." The query focused on data collection and storage practices as well as consumer access and transparency.
In January Viviane Reding, Vice President of the European Commission for Justice, officially published a proposal for a new Data Protection Regulation in the European Union (EU). This is the first step in a several year-long process to creating a new data protection law. The proposed Regulation incorporates the Data Protection Directive from 1995, while expanding the scope and unifying application. Regulations differ in the EU from Directives because they can become law without each member country implementing a new law in their country.