Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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This week’s post was contributed by Epsilon’s Analytic Consultant, Jennifer Wiese.
This week Epsilon released our Q4 2012 Email Trends and Benchmarks report, which analyzes email performance across industry categories. We’ve produced these quarterly benchmarks since 2002 to provide marketers with insights to help improve their email marketing strategies.
This week Epsilon’s Email Institute released the Fall 2012 Email Gallery Look Book, which features 20 brands handpicked by our email marketing experts that showcase the best in email marketing design, copy and strategy.
This week’s post is contributed by Epsilon’s Vice President of Client Services, Dino Michetti.
Big data presents a tremendous opportunity for marketers to better understand our customers and how they interact with brands across multiple channels. This would be incredibly powerful if organizations were ready to embrace the new marketing evolution—or revolution, depending on how you look at it.
The challenges are multifaceted, as you can see below. The overarching goal is to break down these barriers and embrace the change ahead of the wave.
How well do you know your email subscribers? Do you know who is engaged and who isn’t? Do you know how long your inactive subscribers have been inactive? Or how long your now inactive subscribers were active previously? Most importantly, do you leverage this type of subscriber analysis to create an ongoing and engaging exchange with your consumers?
Here are two stats to consider:
1. Nearly 50% of US consumers now own a smartphone (Internet Retailer).
2. In 2011, some 76% of smartphone users in the US said they view email on their phones (Pew Research).
Our blog recently hit the one year mark. We are so thankful for our readers who challenge us to create insightful content for A “Brand” New View. We hope to continue helping marketers—regardless of the channels or industry verticals they operate in—engage audiences and achieve strong results.
With the holiday season just months away, marketers are already focused on their seasonal email strategies. To help guide marketers in their final preparations, Epsilon recently released the 2012 Holiday Trend Report, highlighting key trends and valuable findings from the 2011 holiday season.
