Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
This week’s post was contributed by Epsilon’s Analytic Consultant, Jennifer Wiese.
This week Epsilon released our Q4 2012 Email Trends and Benchmarks report, which analyzes email performance across industry categories. We’ve produced these quarterly benchmarks since 2002 to provide marketers with insights to help improve their email marketing strategies.
With the holiday season just months away, marketers are already focused on their seasonal email strategies. To help guide marketers in their final preparations, Epsilon recently released the 2012 Holiday Trend Report, highlighting key trends and valuable findings from the 2011 holiday season.
Happy Fourth of July to our U.S. associates, clients and partners!
This week we’d like to share a few of the best Fourth of July emails from Email Institute’s Email Gallery. We recommend integrating aspects of these emails into your own campaigns to generate strong results. Remember to always test to understand what resonates most with your audience. Every marketing email needs to be a firework to reach and engage consumers.
This week we released our Q1 2012 Email Trends and Benchmarks report in conjunction with the Email Experience Council.
This quarter we noted an important trend that email marketers shouldn’t ignore. Over the past three quarters, open rates have increased while click-through rates have decreased.
Last April, Epsilon presented a relatively new, even somewhat shocking, concept to our marketing partners. For the first time ever, Epsilon suggested that clients encourage ISPs to block more email.
