Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Predictive modeling is a statistical analysis tool used to forecast future customer behavior. And its business benefits are endless.
Understanding and anticipating customer behavior can improve a brand’s ability to deliver the right product or offer to the right person. This in turn leads to more relevance and an increase in sales. It could also help improve your relationships with existing customers and optimize your marketing efforts by contacting customers when, where and how they want to hear from you – enabling a better customer experience.
Our blog recently hit the one year mark. We are so thankful for our readers who challenge us to create insightful content for A “Brand” New View. We hope to continue helping marketers—regardless of the channels or industry verticals they operate in—engage audiences and achieve strong results.
With the holiday season just months away, marketers are already focused on their seasonal email strategies. To help guide marketers in their final preparations, Epsilon recently released the 2012 Holiday Trend Report, highlighting key trends and valuable findings from the 2011 holiday season.
It’s a busy time of year for marketers with the holidays in full swing, but don’t let that stop you from mapping out your marketing strategies now for the coming year. This is the optimal time to evaluate your 2011 efforts and results, collaborate with others within your organization and set your brand on a track towards success.
