Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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This week Epsilon responded to members of Congress who sent a query letter to Epsilon last month, along with eight other companies which they labeled as "data brokers." The query focused on data collection and storage practices as well as consumer access and transparency.
Today the Online Trust Alliance (OTA) announced their 2012 Online Trust Honor Roll, which distinguished Epsilon as a “North Star” to inspire others.
We were recently asked a question that many are attempting to understand: what exactly is a data broker?
The reason this question is particularly timely is because the Federal Trade Commission released a report calling for targeted legislation to address how data brokers collect and use consumer information.
In January Viviane Reding, Vice President of the European Commission for Justice, officially published a proposal for a new Data Protection Regulation in the European Union (EU). This is the first step in a several year-long process to creating a new data protection law. The proposed Regulation incorporates the Data Protection Directive from 1995, while expanding the scope and unifying application. Regulations differ in the EU from Directives because they can become law without each member country implementing a new law in their country.
As our US associates prepare to leave the office and join family and friends to celebrate Thanksgiving, many of us are reflecting on the past year and what we are thankful for this holiday season. It’s been a great year so far at Epsilon. We welcomed Aspen Marketing Services to our family, celebrated Alliance Data’s 10th anniversary on the New York Stock Exchange and expanded our international presence in Asia Pacific.
TRUSTe & Harris Interactive conducted a survey in July asking US adults to share their views of privacy and online display advertising (OBA). The results show consumer comfort levels are increasing. As online marketers, it’s our job to continuously educate the consumer on the benefits of OBA to increase this comfort level.
For over forty years, Epsilon has brought together data, creative talent and technology to help brands create meaningful experiences for consumers. The challenges marketers face today have evolved significantly over the last four decades, as consumers have taken control of the marketing dialogue, communication channels have multiplied, and privacy debates have taken on new intensity. And in the middle of all that, marketers are dealing with new levels of consumer concern over data security as documented in the swath of high profile attacks hitting the headlines this year.
