Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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Consumer engagement spans many touch points and, ideally, involves dynamic interactions with brands. The consumer experience may begin with hearing about a product via word of mouth, then conducting research online and ultimately making an in-store purchase. This process can vary with virtually limitless consumer engagement scenarios. However, regardless of the touch points and consumer journey, retailers today need to focus on positively influencing the overall customer experience. The best way to optimize the omni-channel customer experience is by leveraging data.