Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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A request for proposal, or RFP, is an important exercise to identify the best marketing partner for your brand. Though a standard procedure, we continue to see brands struggle to create marketing RFPs that solicit the responses necessary to navigate the agency landscape and uncover the strongest partner.