Our Blog is dedicated to spurring conversations about our industry. Every week our Brand Architects will share their views on an array of marketing topics. We’re glad you’re here, and hope you’ll keep coming back.
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In recent years the marketing industry has witnessed a significant shift towards real-time marketing, and rightly so. Timely, relevant communications improve customer engagement, loyalty and sales. However, while many marketers today are utilizing some real-time marketing strategies, such as social media, mobile applications or call center applications, very few have fully integrated real-time into all of their marketing activities.
