The marketing landscape is changing rapidly. New channels, strategies and benchmarks appear daily. Smart marketers rely on industry tools and resources to keep them one step ahead of the competition.
This week’s post is contributed by Epsilon’s Analytic Consultant, Jennifer Wiese.
This week Epsilon and the Email Institute released the Q3 2012 Email Trends and Benchmarks report, which analyzed billions of emails and email addresses to identify industry-wide and category-specific trends.
This week Epsilon’s Email Institute released the Fall 2012 Email Gallery Look Book, which features 20 brands handpicked by our email marketing experts that showcase the best in email marketing design, copy and strategy.
How well do you know your email subscribers? Do you know who is engaged and who isn’t? Do you know how long your inactive subscribers have been inactive? Or how long your now inactive subscribers were active previously? Most importantly, do you leverage this type of subscriber analysis to create an ongoing and engaging exchange with your consumers?
Happy Fourth of July to our U.S. associates, clients and partners!
This week we’d like to share a few of the best Fourth of July emails from Email Institute’s Email Gallery. We recommend integrating aspects of these emails into your own campaigns to generate strong results. Remember to always test to understand what resonates most with your audience. Every marketing email needs to be a firework to reach and engage consumers.