Epsilon Digital Receipt

Channel

Paperless Point-of-Sale = Marketing Opportunity

Paperless Point-of-Sale = Marketing Opportunity
Andrew Frawley • December 21st, 2011

My colleague recently highlighted the strong performance of transactional emails and the opportunities for marketers to take advantage of these communications.  These emails may often be associated with online transactions, but we’re now seeing a closer connection between brick-and-mortar sales and transactional email messages with the increased use of digital receipts.