Labor Day has come and gone and at the end of August, an estimated 19% of retailers had begun their holiday marketing campaigns. Epsilon recently hosted a webinar, Socializing Your Holiday Planning 2011, aimed at helping these marketers integrate social media into their upcoming holiday campaigns while there’s still time to do so.
We all know that the holiday season is a favorite time for email marketers. Often, this is the time you’re focused on meeting your revenue goals for the year. Email is a perfect lever for last-minute gifts, coupons and offers, reminders and to drive revenue online and offline. In addition, targeting consumers with relevant email messages based on behavior and stated preferences is very effective and cost efficient. However, that doesn’t give us the right to bombard subscribers with unrelenting emails in the fourth quarter until they buy from us.