With telematics subscriptions projected to grow to 100 million by 2018, auto insurance brands are looking to enhance their telematics value proposition, improve customer engagement and differentiate themselves from the competition in their Usage Based Insurance (UBI) programs.
We recently released our Q1 2013 Email Trends and Benchmarks report, which takes a look at how the average company in each industry category performed in Q1. The infograph below provides a snapshot of the findings, offering a quick pulse check of email performance.
This week’s post was contributed by Epsilon’s Analytic Consultant, Jennifer Wiese.
This week Epsilon released our Q4 2012 Email Trends and Benchmarks report, which analyzes email performance across industry categories. We’ve produced these quarterly benchmarks since 2002 to provide marketers with insights to help improve their email marketing strategies.
Epsilon Targeting has been compiling New Mover Data for over a decade, and since 2007 we’ve analyzed this data to identify trends among New Movers and understand what it means for marketers. New Movers spend thousands of dollars on specific goods and services in the months following a move. This is a huge opportunity for marketers to gain a share of that spend if they can identify New Movers and communicate with them effectively.