The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience.
When it comes to performance, retailers today are focused on growing their market share and bottom line. They know what they sold and where, the number of customers they have and their most popular products. But is that enough?
AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift.
Equipped with mobile devices, consumers now have the power to search for and find the best deals. Retailers received a shock back in 2011 when they began to notice consumers entering their brick-and-mortar stores to view products, only to then purchase them for lower prices on their smartphone from competitors or other online retailers.
Know your customers. This is Marketing 101. In the retail space, identifying customers based on transactions is critical. But retailers often don’t have the processes in place to follow-up or leverage all of their information.
Consumer engagement spans many touch points and, ideally, involves dynamic interactions with brands. The consumer experience may begin with hearing about a product via word of mouth, then conducting research online and ultimately making an in-store purchase. This process can vary with virtually limitless consumer engagement scenarios. However, regardless of the touch points and consumer journey, retailers today need to focus on positively influencing the overall customer experience. The best way to optimize the omni-channel customer experience is by leveraging data.