retail

Marketing

New Year, New Focus: 2013

New Year, New Focus: 2013
Epsilon Corp • January 3rd, 2013

“Should old acquaintance be forgot/and never brought to mind?” The author of “Auld Lang Syne” (commonly played after watching the ball drop of New Year’s Eve) clearly wasn’t a marketer. 

Loyalty

Loyalty at Point-of-Sale: What’s In Store for Retail

Teaser: 
Loyalty at Point-of-Sale: What’s In Store for Retail
Joe Disharoon • April 17th, 2014

Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.  

Point-of-sale is a perfect time for brands to connect with consumers and build loyalty. But are brands taking advantage of this moment of truth? In this video, Joe Disharoon explains why it’s important for brands to capitalize the point-of-sale transactions.  


Marketing

Shopping Shifts: Thanksgiving, Black Friday & Cyber Monday 2013

Teaser: 
Shopping Shifts: Thanksgiving, Black Friday & Cyber Monday 2013
Stacey Hawes • December 5th, 2013

The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience.  

The holiday season is upon us! As we inch closer towards Christmas, below are a few quick stats regarding Thanksgiving, Black Friday and Cyber Monday, all in 140 characters or less for your tweeting convenience.  

Marketing

The Retail Performance Equation

Teaser: 
The Retail Performance Equation
Jack Leary • August 29th, 2013

When it comes to performance, retailers today are focused on growing their market share and bottom line. They know what they sold and where, the number of customers they have and their most popular products. But is that enough?

When it comes to performance, retailers today are focused on growing their market share and bottom line. They know what they sold and where, the number of customers they have and their most popular products. But is that enough?

Channel

Don’t Be Tardy: Back to School Hits Retail Early In 2013

Teaser: 
Don’t Be Tardy: Back to School Hits Retail Early In 2013
Bill Sloan • July 19th, 2013

AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift.

AdAge’s recent declaration that Back to School has arrived “shockingly” early may be hyperbole, but we have certainly seen a marked shift.

Channel

Showrooming: Friend or Foe?

Showrooming: Friend or Foe?
John Bartold • March 15th, 2013

Equipped with mobile devices, consumers now have the power to search for and find the best deals. Retailers received a shock back in 2011 when they began to notice consumers entering their brick-and-mortar stores to view products, only to then purchase them for lower prices on their smartphone from competitors or other online retailers. 

Data

The Retail Data Challenge

The Retail Data Challenge
Epsilon Corp • December 21st, 2012

Know your customers. This is Marketing 101. In the retail space, identifying customers based on transactions is critical. But retailers often don’t have the processes in place to follow-up or leverage all of their information. 

Data

Converting Knowledge to Sales: How Data Translates to Success for Retailers

Converting Knowledge to Sales: How Data Translates to Success for Retailers
Don Hinman • June 1st, 2012

Consumer engagement spans many touch points and, ideally, involves dynamic interactions with brands. The consumer experience may begin with hearing about a product via word of mouth, then conducting research online and ultimately making an in-store purchase. This process can vary with virtually limitless consumer engagement scenarios. However, regardless of the touch points and consumer journey, retailers today need to focus on positively influencing the overall customer experience. The best way to optimize the omni-channel customer experience is by leveraging data.