Return Path

Email

A Wake Up Call for Email Marketers

A Wake Up Call for Email Marketers
Jill LeMaire Redo • June 21st, 2012

This week we released our Q1 2012 Email Trends and Benchmarks report in conjunction with the Email Experience Council.

This quarter we noted an important trend that email marketers shouldn’t ignore. Over the past three quarters, open rates have increased while click-through rates have decreased.

Social

Creating Posts with Punch: A Checklist for Social Marketers

Creating Posts with Punch: A Checklist for Social Marketers
Shannon Aronson • June 15th, 2012

Numerous studies have revealed that social media impacts the bottom line for brands. The effect word-of-mouth recommendations have on consumer purchase behavior is proven. With social commerce and targeted advertising creating additional opportunities for brands to capitalize in this medium, creating the most effective social media posts for your brand is vital for engagement and marketing ROI.