This week we were in full force at the 11th Annual COLLOQUY Loyalty Summit in Dallas. Designed for leaders in the loyalty marketing space, we presented and attended inspiring sessions from global brands spanning industry verticals. Over 150 loyalty leaders representing over 30 Fortune 500 brands were in attendance.
Numerous studies have revealed that social media impacts the bottom line for brands. The effect word-of-mouth recommendations have on consumer purchase behavior is proven. With social commerce and targeted advertising creating additional opportunities for brands to capitalize in this medium, creating the most effective social media posts for your brand is vital for engagement and marketing ROI.